Data Stewardship
Timely and accurate data is the lifeblood of a data-driven commercial excellence process. What is Data Stewardship? Why is it so often over-looked by organizations? Why can’t you answer critical business questions despite being buried in data?
Data Stewardship is the responsible management and oversight of an organization's data assets. It involves defining, amongst other things, data ownership, data quality, data accuracy and a process to resolve data-related issues. It is these often overlooked “details” that enable for a consistent, accurate flow of data that is configured to meet your specific business requirements (answer your questions!)
“The goal is to turn data into information, and information into insight.”
Few organizations establish a specific “Data Stewardship” role as these accountabilities are often rolled into the IT delivery process. However, data stewards play a separate, critical role in liaising between the commercial team and IT to address questions of how, why and if data should be used in specific situations to support commercial objectives. It is essential for maximizing the value of data, making informed decisions, and building trust with customers and stakeholders while mitigating risks associated with data misuse or mishandling.
With decades of Data Stewardship experience, VISU provide clients with an objective, third party assessment of your data assets and helps organizations manage the ongoing evolution of data sources and configurations. Our team currently processes over 100 million records monthly to ensure our customers can count on accurate data to drive business success.